Transform Product Visualization with Digital Twin Technology
What happens when product pages fall short? Display your products in authentic environments.
Customers browse, compare specifications, show interest—then uncertainty strikes: “Will this actually look like the photos in my space?”
Forward-thinking retailers like Micro Center addressed this challenge by implementing Digital Twin technology to showcase products at accurate scale within real environments. Brilliant strategy.
You can enhance this approach even more.
👉 Using SIM-ON + Matterport’s Defurnish technology, you can:
👉 Extract existing items from scanned environments and position your 3D models (GLB) instantly
👉 Integrate comprehensive product information (SKU, pricing, specifications, multimedia) directly onto each model
👉 Enable direct cart addition or checkout navigation from the 3D experience
👉 Refresh product displays seasonally without requiring new store photography
Outcome: flexible merchandising solutions, reduced “expectation vs. reality” issues, and streamlined conversion from browsing to buying.
Ready to explore this for your product range?
👉 https://aedificiumdigital.com/simlab/
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